Posted by Flo | Posted in Divers | Posted on 04-05-2010
Tags: baking, dessert, raspberry, raspberry rose, raz berry, raz berry teether, raz berry teether reviews, recipe, recipes
Raz Berry
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Business Promotion and Referrals Through the Sharewords Concept
In this fast paced ‘now' world that we live in, where communication is instant and time is of the essence, we have only a short moment to make our impact. Gone are the days of the old, long winded elevator speech, sharewords are the new "here and now".
It is the shift in connecting and building strong communities by support and recommendations, combined with the instant communication that has brought about the sharewords concept.
Sharewords make it easy for others to recommend YOU and YOUR business.
So, what specifically do you want others to say when sharing you? What are your share-words?
Recommendation-boosting sharewords are…
Simple.
It's easy to recommend you if your sharewords are short, concise and easy to remember. Long-winded sentences can be difficult to remember on the spur of the moment – that fantastic moment – when the opportunity to recommend you arises.
Conversational.
It's easy to recommend you if your sharewords can be effortlessly woven into a conversation – ideally more than once. For example, unique, cute and clever statements may sound great or look great on a website, business card or brochure, but can be hard to ease into the day-to-day dialogue
Buyer-oriented.
It's easy to recommend you if your sharewords are already on a buyer's shopping list i.e. you fulfil a need, solve a problem, scratch an itch or remove people's pain in some way, shape or form. It's not so much what you are selling, but what others are buying.
Self-evident.
It's easy to recommend you if your sharewords are clear and make sense. Avoid jargon, acronyms, abbreviations, abstractions, and technical language – anything that requires a long-winded explanation to be understood.
Focused.
It's easy to recommend you if your sharewords have a clear, unmistakable focus. Avoid trying to be all things to all people, just in case you might miss out on something. Decide on what you single-mindedly stand for…and say "NO!" to the rest.
For example
I was recently helping my friend, author and business strategist Iggy Pintado develop his share-words.
Iggy's original sharewords were:
Helping businesses develop ways to effectively connect to people, information and ideas
practically and efficiently for commercial benefit.
In fairness, to Iggy, this is the statement he had on his new business card – and it wasn't necessarily designed for ease of recommendation. With this in mind, and after a short discussion that referred to the above checklist, we developed the following sharewords:
Connecting people for business benefit.
Now that is much easier for me to recommend. What does Iggy do? He connects people for business benefit. Who better to recommend when the conversation turns to getting tangible results from social media or business networking than Iggy Pintado?!
Iggy was one of the first to have his sharewords developed.
The response from others within the sharewords community has been amazing. Many people have re-ignited their business-focus through this dynamic concept, enthusiastically helping each other create and develop their sharewords.
Here are a few comments:
"This is the greatest blog post ever. Period. Why? Because of the comments. To see this kind of cross-commenting is awesome."
Scott Gould
"This exercise really sharpened my own thinking about what I do, day in and day out,
and filled me with enthusiasm to keep linking people for sales and profits!!"
Raz Chorev
"What an inspiring group of great synergy forces within you all. Great sharewords everyone."
Anna Kyriacou
"I love those sharewords. I think both you and Linda have "hit the nail on the head" – now to
implement them – thank you so much for taking the time to workshop with me I am still amazed by this conversation and the amount of "free" time you have put into the exercise."
Leanne Berry
"Now time to go implement some exciting changes…Thanks Robin for hosting this discussion where it seems anything is possible."
Tony Cosentino
"Can I say, I'm amazed by the level of engagement, generosity and strategic thinking generated collectively by these posts. Humbling and empowering at the same time. It's like we're running our own boardroom meeting, with Robin as a facilitator, and are we rocking or what?! Big kudos to everyone in this team!"
Myriam Thibault
In summary
Sharewords are best developed in collaboration with others. The sharewords blog post now sits at an amazing 1000 plus comments, has now become a community of enthusiastic and motivated collaborators, sharing, supporting and developing the best ‘sharewords' through workshopping and brilliant discussion. All working towards the best way to recommend each other.
Do you have your sharewords?
Come along, read, join in contribute and be a part of this amazing community and get YOUR sharewords so others can best recommend YOU.
http://www.radsmarts.com/2010/05/sharewords-the-easiest-way-for-us-to-recommend-you/#more-7748
Robin Dickinson
Rad International
About the Author
I want to inspire and motivate you to succeed to your full potential.
I am a highly experienced business consultant with strong skills in mentoring, facilitating, negotiating and presenting.
Backed by over two decades of proven results, I use my unique and powerful communication methods to help you achieve your best possible performance. I work hard to deliver a business advantage to every client.
Qualifications
- B.Sc. Hons [1st Class] and accreditation in MBTI and NLP;
- Toastmasters and National Speakers Association of Australia.
24 years commercial experience